Product presentation of the two major products from companies who have been experienced for decades it looks like three basic rules from that the procedure depends on have been neglected. It’s been there in books and there are also institutions who teach about this skill. Here are the three basic secrets that product launch presentation should follow.
- Maintain customer perspective
The presentation is all about identifying the customer source problem. Then explain its importance and why there is a problem. And lastly applying the metric or expertise to the problem before closing with customer testimonial. If the metric context or feature is not provided then it is difficult to capture the right customer.
- The objective is to retail the product
The presentation is all about presenting your product in front of the right audience and for that, people who are natural on the stage can do wonders. Motivating the customer and conveying the excitement to buy the product is the deal here.
- You have to entertain
Laptops, tablets, and smartphones are distracting the audience. Staging the product as a star is the move. Steve Jobs is famous for doing that. Make sure you have the attention of the audience and a lot of money can be saved by not paying for an exotic remote location.