Security software market priority shifts

Security software market priority shiftsRecent Worldwide Security Software market registered a 3.7 percent growth when compared to 2014 and is worth $22 billion. Businesses are investing in event management tech and security information in order to confront the relentless hacker threats.

Threat detection and security incidents were handled by the tech through a collection and analysis of security events in real time. As compared to any other sector expenditure in this segment is more by about 15 percent. In contrast to detection enabling and response offerings, preventing security breaches what techs are focusing is on the decrease.

Shifting the security budgets to prediction, detection, and response from prevention, organizations need to capture this spend. Identity governance & administration and data loss prevention technologies are the areas of growth. In 2015 top five vendors accounted for 37 percent of the security software revenue. Big vendors have complex portfolios and are contributing in slowing down of the market. While smaller vendors can be more effective in targeting specific security niches as they don’t have to worry about solving everything.

Symantec despite the decline of 6.2 percent maintained the top position. Almost 74 percent of Symantec’s revenue came from consumer and endpoint protection (EPP) technologies, such as antivirus, anti-spyware, personal firewall, and application control offerings in the year 2015. With a declining revenue of 4.1 percent, Intel’s revenue is approx. $1.75 billion. Deterioration in consumer and EPP market was in the root of the decline which accounted for 75 percent of Intel’s security software revenue.