The social media giant Facebook is expanding its ad network beyond its precincts, both on and off Facebook, even for those internet users who don’t use Social Networks.
“Digital advertising is a very big deal, this is actually good for advertisers, too. They don’t want to show ads to people who don’t want to see them. It detracts from the content site experience” said Ezra Gottheil, an analyst with Technology Business Research.
The core idea about this new move started about a couple of years ago with the launch of the Facebook Audience network which is aimed at helping advertisers improve their reach beyond Facebook and into mobile apps. Till this week Facebook only showed ads on other sites to users who had their own Facebook accounts but that is no longer the case.
“Today, we’re expanding Audience Network so publishers and developers can show better ads to everyone – including those who don’t use or aren’t connected to Facebook,” wrote Andrew Bosworth, vice president of Facebook’s Ads and Business Platform, in a blog post. “One of the things we’ve heard from people is that many of the ads they see are annoying, distracting, or misleading. We think companies can do better, and that’s why we’ve been focused on improving ads both on and off Facebook.”
“They contract with advertisers and agencies to place the ads, and they contract with other sites to display them,” he said. “They use tracking cookies to aim the right ads to the right people. The difference is, they also have Facebook. They have a display space for ads, and they know a lot of users.”
That means now Facebook can start learning about those who don’t even use the social network.