Amazon on this day last year launched the Prime Day marking its 20th anniversary. Today it observed the 2nd Prime Day. The company said they have sold more than the Black Friday on the Prime Day in the year 2014. About 34.4 million items were sold.
Amazon’s strategy for selling more products is also revealed on the Prime Day alongside the company’s steep slope of deals. The company keeps greasing its logistic machines to deliver faster. Third party sellers have doubled who participate on the Prime Day. It is anticipated that this year in more than 25 metro areas in the US customers will get the same day delivery. And it doesn’t end there if users are ordering via voice activated personal assistant like Echo they will get special deals.
Amazon during a typically slow season is expecting to shoot up the sale. The company is also trying to get on par with the success of the Singles Day sale of Alibaba in China. Though the Prime Day has not been as prosperous as the Singles Day, it does improve the company’s 3rd quarter revenue growth by 2 percent.
In the anticipation of the prime day the company’s market value has been pushed up to the 4th most valuable public company. Prime Day could make Amazon a more deadly competitor for its retail rivals.