Enhancing its credentials in designing, building and running digital platforms for some of the world’s leading companies, Endava announces the acquisition of Nickelfish, a New Jersey based UX and interactive design firm. The acquisition now gives Endava the added capability of delivering Digital Strategy and User Experiences.
The result of the acquisition is a fully integrated end-to-end Digital Transformation Service that helps companies become digital businesses while keeping the end-to-end accountability (from strategy and UX through to the build and operation of the platform) with a single, global digital partner.
“This acquisition is in response to the market desperately needing partners to step up and assume end-to-end accountability for developing and delivering competitive digital business strategies with great user experiences that work seamlessly with the technology platforms they run on,” said Endava CEO John Cotterell. “This demand combined with the expertise and great cultural fit of the Nickelfish team made this acquisition the obvious thing to do.”
“We’re incredibly excited by this opportunity as it will allow us to create great digital strategies and amazing user experiences that sit on top of world class technology platforms,” said Nickelfish CEO Justin Marcucci. “This new, fully integrated organization will be able to deliver clients the insights, agility and continuous improvement required to keep them relevant and competitive in today’s markets, while still focusing on the user and ensuring their experiences are second-to-none.”
Global Digital Transformation Service
Endava is now positioned to unite the agendas of CMOs and CIOs, as its balance of digital strategy, user experience design and enterprise scale engineering will provide value to all users, both consumers and internal corporate staff alike. Endava’s digital team will offer this service across all of its global markets and industries.